Subscription-based content services have been springing up all over the place in the past several years. Netflix, Hulu, HBO, Spotify, Apple Music, etc. The list is endless. However, the newest addition to that list may surprise you. YouTube is now offering a subscription service that will allow users to access videos without being subjected to advertisements.
YouTube Red is the name of the new subscription service. It will cost users $9.99 per month but will, as mentioned, remove all ads from the user experience. It will also allow subscribers to download any video they’d like so that they can view them offline. This is a pretty big change since YouTube has been notoriously stingy about letting people download videos from their site.
YouTube Red will also feature original programming, which is an interesting addition considering YouTube is already a place dedicated to original programming. The service will have 10 new shows that will launch alongside it, including a “reality adventure series” from the producers of “The Walking Dead”. The hope is that having original programming that is only available to premium users will boost subscriptions.
However, the new announcement that has the potential to really drive subscriptions is the introduction of a new app called YouTube Music. It’s a dedicated app for easy and fast discovery and listening. Users will have access to all of the user-created remixes and live versions that other music-streaming services don’t have access to. This gives YouTube Music a huge boost in terms of giving people the opportunity to create playlists from non-standard music sources. Even better, YouTube Music and YouTube Red will come with a subscription to Google Play Music, which is already a competitor on par with Spotify.
YouTube Red is available October 28th and YouTube Music will come out shortly after. Viewers in the US will be treated to a one-month free trial.
Read the full article here: YouTube Red is Google’s ad-free subscription video service