The Internet has created big opportunities for finding consumers in any part of the world. All it takes is a look across the pond to see the potential for a new audience. Currently there are seven countries in Europe that boast 90% Internet penetration, purchases made through mobile in Europe are expected to double to nearly $50 billion in 2015, and there are 500 million people living on the continent. That might feel overwhelming when considering there are 24 different languages spoken and vast cultural difference between each country, but to make things easier, there are four countries that should be specifically targeted. They are the UK, Germany, The Netherlands, and France. When dealing with these countries, you’ll want to try and get multilingual customer support, have an understanding of local laws and regulations, and offer local payment options. Check out the full article for all the tips for succeeding overseas!
Read the full article here: The European Performance Marketing Landscape: 4 Countries to Focus On