Where Does a Mobile App Fit with The Rest of My Marketing?
As a small-business owner, you have a lot of decisions to make when it comes to your marketing. Your time and budget are both limited, and you need to make sure you are spending both on tactics that actually work.
A mobile app is a marketing tactic that works.
Many business owners believe that a mobile app is out of their reach. It’ll be too expensive to build and maintain. The ongoing management will take too much time, and may require special skills. You won’t see a positive ROI – at least not for a long time. None of this is true.
It’s easier and more cost effective than ever to build and manage a mobile app.
And, even more exciting for small-business owners…
A mobile app works alongside the marketing tactics that are already working for you.
Magnify Your Content Marketing Results
You probably already know the benefits of content marketing. Providing helpful, entertaining and educational content on a regular basis goes a long way to helping people get to know, like and trust you enough to buy from you.
You probably also know that most people aren’t going to go to your website every day to look for new content. It’s critical to get people to opt into your mailing list so you can send your awesome content straight to their inbox.
What you might not know is that a mobile app can amplify those results.
Instead of just sending your content out as an email to your mailing list – which at best gets a 20% open rate and a 5% click-through rate – a mobile app lets you send a push notification, too. This notification pops up right on your users’ mobile device.
Using a push notification along with emailing your list increases your open rate by more than 300%.
Let’s do some math, shall we?
Say you have 100 people on your mailing list.
An average email open rate would mean that 20 people read your email and 1 person clicks on the link within.
Add a push notification from your mobile app, and 60 people will open it – and 24 of them will click to read more. Then imagine how that helps your marketing over time. Those that click then are engaged with your email marketing, your social media or even making purchases. The end result is that push notifications enhance everything else you’re doing.
Boost Your SEO/Local Search Marketing
Sit up and pay attention, because this is a game changer!
Google now indexes and displays mobile apps in search results.
Instead of sending traffic to your website, where people come and go all too quickly, Google now sends users to the download page for your mobile app.
But the magic doesn’t stop there. Once the user has downloaded your app, Google search results take them straight to the page in your app with the relevant information.
Think about the power of that. That’s like capturing every single lead that goes to your website. Plus, when someone downloads your app, your logo (your app icon) is prominently displayed on the device they spend more than three hours a day using.
This is by far one of the most valuable benefits of having a mobile app for your small business.
Drive More Positive Reviews
Today, small businesses live and die by their reviews. You no doubt already have a listing on Yelp and Google Maps because of this.
A mobile app makes it easy for you to incentivize your customers to write positive reviews on Yelp or Google.
Set up a loyalty program on your mobile app where customers earn points for dollars spent or number of visits. Then, assign a point value to writing a review.
Your loyal customers will be happy to earn more points toward their next reward while singing your praises to other potential buyers.
Word of Mouth
Word-of-mouth is your small business’s most powerful tool. But how much of that falls through the cracks because customers can’t remember the name of your business?
A mobile app solves that problem and makes word-of-mouth referrals even more effective at driving business your way.
Imagine this: You own a fabulous salon. Your customer wants to share your list of services with their friend, but they can’t remember the name of your fine establishment. If that customer has your mobile app on their phone, however, all they need to do is pull up the app and hit the “share” button to quickly send that information to their friend.
Now that friend can immediately take action and call your business with one-touch dialing, get GPS directions to your location, book an appointment or purchase one of your awesome products on the spot!
Even More Ways a Mobile App Helps You Grow Your Small Business
One of our recent customers is discovering all the ways his mobile app can help him grow his car wash business. He’s setting up his online store so customers can purchase car washes in advance, and he’s creating a virtual loyalty program to keep customers coming back again and again. The next phase in his mobile marketing will include:
- Enabling customers to pre-book auto detailing and window tinting services right from the app
- Selling monthly memberships from the app
- Setting up a feedback form in the app so customers can share their experiences, which will help improve customer satisfaction
- Incentivizing customers to provide reviews on Yelp and Google by giving them reward points
Now, what about you? How could you use a mobile app to boost the marketing you’re already doing?
Are you ready to dive into the world of mobile apps? If you’re not sure where to start, grab the Six Proven Ways to Grow Your Small Business with Mobile Apps to get started and see what options await you.