The word “proprietary” might be losing some of its meaning in the mobile market. It used to be true that every company kept to itself within its own walls, but these days there’s a huge increase in the number of cross-platform software being delivered to consumers. For instance, a few years ago it would have been nearly impossible to imagine Apple Music running on a Blackberry phone that has an Android operating system, yet that’s the world we currently live in. Find out how the mobile world’s walls are crumbling and what it means for the future of technology.
While it would be nice to think that companies have dropped their guard in an attempt to forge peace between companies, the truth is that an isolated ecosystem is no longer lucrative. Companies are finding that their backs are against the wall when it comes to certain mobile access and they are now having to reach across tech lines to make sure they can get a foot in the door. Apple knows that its Apple Music service won’t be able to compete with Spotify if it’s only available on iOS. Hence the availability in the Google Play Store. Similarly, Microsoft is having to develop apps for iOS and Android because it was too late to the mobile game to carve out a sizable market share. Although the motives might not be entirely pure, the fact that companies are taking this approach rather than suing each other is a step in the right direction that does benefit consumers. People are no longer locked into a certain set of apps simply because they own a device created by a competitor. And that’s good for everyone.
For a full rundown on the topic, check out the full article below!
Read the full article here: The mobile world’s walls are crumbling