It’s likely that wearables will become one of the hottest tech sectors in the next several years. One of the biggest drivers of this expansion will be women, who are already proving to be very receptive of the technology and its possibilities. However, many companies are not catering directly to this female market, yet. Health apps and health devices like Fitbits do not natively feature reproductive health monitoring even though 8 of the top 25 health apps in the App Store are fertility and period-tracking apps. Also, with technology and fashion becoming increasingly intertwined, a world where wearable tech is more fashionable would be welcomed by a female market who is not necessarily interested in the aesthetic of gadgets. Keep an eye on ways to develop for the women’s wearable market, because it’s likely to explode.
Read the full article here: Can Wearables for Women Unite Creators and Consumers?