What’s the top priority for enterprise mobile apps? If you said “making lots of money” then you’d be wrong. A new survey shows that a large majority of enterprise apps are focusing on creating a better user experience for their customers. The goal of an improved user experience is to drive consumer loyalty, which is incredibly valued within the industry. The initial cash grab and information rush from two years ago has already run its course, with companies now realizing that if they want to maximize their longevity within the competitive mobile marketplace they need to create lifelong customers. The hope is that this leads to better apps for consumers.
Read the full article here: Survey: Top Priority for Enterprise Mobile Apps Is to Improve Customer Experience