When developing your game app it’s important to consider how you want to generate revenue from it. Setting up an in-app currency system is a smart way to get your users to spend their money more easily. A successful game like ‘Game of War’ lets users transfer their real money into in-app currency called ‘gold’. Users then spend the gold within the app to give them an advantage. But what’s the best way to set the prices for this currency? Setting up bundles to target the different types of users is the key. Some users called ‘Minnows ‘spend very little money, but can be persuaded to spend between $0.99 and $4.99. They account for 65% of your app revenue. ‘Dolphins’ spend up to $29.99 at once and account for 40% of revenue. Finally, ‘Whales’ are the big spenders who spend between $49.99 and $99.99. Target these users with specific price points for in-app currency and you’ll find much greater revenue success!
Read the full article here: Monetization Pro Tips: In-App Purchase Bundles