Confirming what we already know, new data shows that by the year 2018 two-thirds of people in key digital markets will own a smartphone. There has been a massive surge in smartphone adoption in the Asia Pacific region. Singapore leads the world in smartphone penetration, with an estimated 97 percent of the population owning a smartphone by 2018. The growth of standard Internet usage is also slowing even as the mobile market continues to expand. This is further evidence showing that companies need to be invested in a mobile-first approach. This massive growth of the mobile market means that app development is more important than ever. It’s also true that there is a global market for apps that needs to be catered to for finding success.
Read the full article here: Goodbye Internet, Hello Smartphone? Two thirds of People Will Own Smartphone by 2018