Want to know the other way that conversion experts refer to optimization? “Free money”. That’s because optimizing your mobile return-on-investment can net you huge amounts of cash. Even optimizing your revenue per install by 10 percent could lead to $36 million extra each year. Sure that number might be for the big players in the industry, but the fact still remains that optimization is the key to increasing revenue. To start optimizing, define and check your lookback windows, measure multi-touch attribution, use audience look-alikes to find the right users for you, measure attribution all the way down to zip/postal codes, measure re-engagement ROI, evaluate attribution models, and make sure you’re limiting your problems rather than exacerbating them with your optimization tactics! This work is very nitty-gritty, but it’s absolutely worth it if you want to make money in this mobile business. Check out the full article for all the specifics!
Read the full article here: 7 reports you need to instantly increase mobile app ROI