The current app market is becoming fiercely competitive. There are currently 1.5 million apps on the iOS App Store and another 1.6 million on the Google Play Store. Those numbers make it clear that there’s probably an app for everything. But what if you have an idea for an app and you’re hoping to break into the booming app market? There are three main things you need to consider: the user experience, embracing a user-centric perspective, and valuable access.
For people to be interested in your app you have to deliver a strong and simple user experience. People want apps that can help them solve problems. If an app is too difficult to use then the app itself becomes a problem and creates its own barriers. Companies like Google know how to build an app that hits all the aspects of the “mobile engagement trifecta” – attracting users, displaying an understanding of user needs and desires, and creating and retaining loyal customers. Brand loyalty is strengthened when a company shows that it understands the plight of the user. Rather than thinking of an app as a product that you’re delivering to a customer, think of an app as a a dynamic connection to your audience. When a user opens your app they’re connecting with your brand and you need to treat that connection with respect.
Valuable access is also an important feature for the modern app. Users need to be able to pull of certain complex tasks easily and remotely. Home security systems with app support are a good example of this. Rather than requiring a user to learn an elaborate, complicated security keyboard, home security apps allow people to active features with the simple tap of a button. This is what is meant by “valuable access”. It’s easy to perform and provides advanced actions. Consider whether your app has the possibility of performing on that level when you’re still in the creation process.
Developing an app is difficult, but approaching the task from the perspective of your audience will help you create an app that has a much better chance of success.
Read the full article here: 3 factors to consider when evaluating an app idea