The end of 2015 is upon us. It’s been another year of explosive growth in the mobile world. But now it’s time to look ahead to 2016. What does the new year have in store? Apps. Lots and lots of apps. Here are the top predictions for 2016!
First let’s look at what changes happened in 2015. One of the biggest changes in the app scene for 2015 was the emergence of new platforms. Wearables and TV are new platforms that are ripe for the app environment. This year also saw a marked surge in the amount of paid-subscription revenue models available in apps. Content streaming services like HBONow and Spotify led the charge, but even Tinder’s own paid subscription service saw huge success. This paves the way for new revenue streams moving forward. Perhaps the biggest trend in 2015 was the increased reliance of apps over the web. People are spending far more time than ever in the app environment as opposed to the mobile web. These are all trends that will continue into 2016.
Looking ahead there are some clear trends that should be watched in 2016. Apple is already enhancing its deep linking and search functions, and now Google will be doing the same. This focus on better (and deeper) search functions will help improve app discoverabliity considerably. Productivity apps and financial services are also going to see an increased role in the mobile landscape as more and more companies launch apps for their services. eSports are also likely going to see an uptick in the amount of revenue they receive, which could open up an increasingly large market. But perhaps the biggest trend to pay attention to is the virtual reality world. This is a brand new market that has the potential to be the biggest game changer yet. This is one you’ll definitely want to keep an eye on.
2016 will have its own share of surprises, but these trends are ones that are almost guaranteed to be big this year. Make sure your strategy and focus is in line with these trends!
Read the full article here: Top App Predictions of 2016: From tvOS and Google Now on Tap, Apps Are Eating the Web