It’s the new year, which means it’s time to gaze into the crystal ball and predict what will happen in 2016! When it comes to performance marketing here’s what the new year is likely to offer. This year you should expect to see video advertising finally come of age. Did you know that 73 percent of users are more likely to make a purchase after viewing an online video that explains the product or service? It’s true! What’s also true is that mobile traffic is going to continue to grow. More people than ever are transitioning to a smartphone-first approach and this trend isn’t stopping anytime soon. Marketers are also likely going to start focusing even more heavily on “micro-moments” when targeting users. 2016 has plenty in store, but these are going to be the big things when it comes to performance marketing. Check out all the info in the article below!
Read the full article here: It’s here! TUNE’s 10 Performance Marketing Predictions for 2016