Here’s a statistic that should scare you – only 25 percent of the 2.5 million available apps are used more than once. Those are not great odds. It’s one thing to get a user to download and install your app, but it’s another thing entirely to keep them using it. And that is the key to it all. So how does an app developer successfully onboard a user? How do they make sure that the app ‘clicks’ with a user on their first experience so that the user wants to continue using it over and over? Imagine that your app meeting your user for the first time and that the app wants to make the best impression possible. Here’s how that works!
The first thing to note is that having a good system for onboarding a user is not a replacement for having a good user experience. This isn’t a guide to tricking people into using a poor app. This is all about making sure that your good app doesn’t get overlooked because it didn’t strike the right chord on the first use. Now that that disclaimer is out of the way, the first thing that your app should do is welcome the user. Think about what the first thing you want your user to see when they initially open the app. This sets the tone for their entire experience! Make it a warm welcome. Be conversational and friendly with the language that you use so that people feel comfortable engaging with your product. Go ahead and walk a new user through the benefits of your app and why it should be an essential part of their routine. If your app requires a login then make it as simple as possible for the user to activate and try to only ask for it once you feel like you have someone’s attention. Preempting a user with a login right away could scare them off! These are the first steps to onboarding a user.
Once people are past the initial screens there are some other ways to keep them engaged. If your app requires some setup then try to include a progress screen that shows people how much they’re advancing through the process. Pepper in some inspirational words to help them complete the process. Reward users right away for their progress and they’re more likely to stick around to continue reaping the benefits! Some users will be more advanced than others so allow people to skip through a walkthrough or other steps of the process if they want to get to the content right away. You can always prompt them later to complete a login or other such prerequisite. What’s important is giving the user some power in the matter. Not everyone needs their hand held! If you can, try to personalize the app to the user as much as possible by using their information effectively.
Onboarding users is crucial to your app’s long term success. Make sure people your app gets people hooked from the moment they open it! For more information, check out the full article below!
Read the full article here: The 21-Step Checklist for Bulletproof Mobile User Onboarding