The future of wearable technology is starting to come into clearer focus as more people get their hands on these devices and begin using them. What does this mean for wearable marketing? This is a question that’s still actively being worked out, but one of the first steps is to create a new language for wearables. This will likely develop in the form of emojis. A wearable’s screen real estate is more precious than ever so concise, simple images will have an even more prominent role in the ability to communicate with wearers of the tech. As an app developer this presents an opportunity to include emoji style images to connect with users. For instance, Dove recently released their own set of emojis for people to interact with and they’ve proven successful. Facebook Messenger has also had success with introducing sticker, emojis, and GIFs into their messaging platform. If you want to start exploring the possibilities of wearable tech then start with how to connect with your users through emojis!
Read the full article here: Social media and wearables an emerging engagement opportunity