Apple has finally unveiled the new generation of Apple TV at its September 9th press event and it’s a serious upgrade over its predecessors. However, it still has some drawbacks that might make the $150 price tag a little too high when there are already so many competing products available for sub $100 prices.
The best news for app developers from the event is that Apple TV is now taking its library of apps very seriously. Previous versions of the Apple TV were difficult to develop apps for and Apple was particularly draconian about its policies and regulations. As a result few apps were released and even fewer were actually used by the general public. Apple has addressed this issue by creating a new TvOS that works seamlessly with iOS. It will be vastly easier for developers to port their existing apps to the Apple TV and cross-platform compatibility means that someone could start playing a game on their iPhone and then finish playing it on their Apple TV. 11 million app developers have already gotten their hands on TvOS and it’s likely that there will be a veritable land rush as developers try to get their apps onto the device ASAP.
Some other big features include a new remote that uses Bluetooth for connectivity and has a rechargeable battery that can last up to three months on a single charge. The remote also features enhanced levels of control by featuring a miniature trackpad as well as some other more standard buttons. Voice control has also gotten a major overhaul with the inclusion of Siri. The voice assistant can now pull off some pretty neat tricks like searching deeply into content to find specific scenes and moments in a TV show or movie, as well as rewinding media by 15 seconds and temporarily turning on closed captioning if you use the command “Siri, what did they say?” It’s features like this that still make the Apple TV a desirable addition to the living room.
However, Apple still has a tendency to limit its potential by blocking out other devices. If you have an Android device then you’ll miss out on tons of Apple TV features. This is also a problem when it comes to apps since it’s unclear whether competitors like Amazon or Google Play will be able to take advantage of Siri or whether they’ll be shut out by Apple. It’s fine if every device and service you use is through Apple, but that’s an increasingly unlikely scenario given the serious amount of current competition. The device is also still lacking a live TV option, which has been a nagging problem since the very first Apple TV was released.
Apple TV is sure to be a hit, and it’s going to be an especially big hit with the development community.
Read the full article here: So Close But So Far: New Apple TV Is Still Steps Away From Jobs’ Ultimate Vision