Google is giving app developers and publishers until January 11th of 2016 to declare whether or not their apps on the Google Play Store feature ads. Google intends to display this information on the app listing page along with all the other relevant facts. This new requirement will cover any ads that are delivered by third party ad networks, display ads, native ads, and banner ads. It also covers sponsored articles and ads within a feed. This broad categorization of ads means that many apps that don’t have traditional ads will still have to list themselves as featuring ads. And Google is checking in to make sure that you’re telling the truth. It runs an SDK check to see whether or not it detects any ad software. Make sure your apps are in order by the new year so you can comply with the new Google protocols.
Read the full article here: Google Play Store in 2016 will tell you whether any app has ads