Forget about coffee. Starbucks is serving up the best digital consumer experience available anywhere in the world. What is it that Starbucks is doing and why is it so far ahead of the competition? Starbucks has been investing in our current mobile technology future for years. By researching and looking at ways to make consumer life more convenient they looked to technology (like apps, charging stations, and digital payment) for their answer. Getting ahead of the competition so early has helped give Starbucks the edge over every company, especially those in its own market. For evidence of their success, look no further than the stat that mobile payments account for 21% of all transactions or that 20 million people are active members in their digital rewards program. Find out all the ways Starbucks is helping push our technological future in the full article below!
Read the full article here: Starbucks’ Digital Dominance is Cup of Strong Info Every Business Should Study