The Apple TV was always a device that promised to revolutionize the television and transform it into something more than a broadcast box. However, Apple only managed to ever make the Apple TV another way for users to stream Netflix, access the iTunes Store, and watch movie trailers. That all changed with Apple’s newest Apple TV, which finally made good on its promise to make the TV something more. The Apple TV has made the TV a platform for apps and based on the amount of TV-based apps hitting the market it’s clear that this was an incredibly smart decision.
The new app ecosystem on the Apple TV is quite healthy, especially when it comes to the free apps. People love free. Specifically, people love free entertainment apps and free gaming apps. These are the two categories that are far-and-away the most-downloaded apps on Apple TVs. It makes perfect sense – the Apple TV is designed to stream entertainment services and games are the top category in the regular iOS App Store as well. Other app categories will begin to emerge as more developers learn the best ways to translate iPhone and iPad apps to the tvOS platform.
What’s more interesting than total downloads is how the app categories can benefit from their tvOS presence. When it comes to games the clear advantage to the tVOS platform is that multiple players can be involved on one big screen together. This local multiplayer aspect makes the Apple TV perfect for party games and other simple games that can be played by gamers of all ages and skill sets. For entertainment apps there are exciting new revenue streams that present themselves from this new marketplace. The emergence of pay-TV services coming to the Apple TV will also change the way that media and advertising are consumed. As far as other apps, the Apple TV offers the opportunity to enhance presentations, encourage collaboration, and reinvent basic interactive experiences.
The tvOS platform on the Apple TV is still in its very early stages. Now is the time to build an app from the ground up for tvOS or find a way to properly translate your app to work with the new platform. Check out all the tvOS app stats in the full article below!
Read the full article here: tvOS Comes to Store Stats: Apple TV Attracts Free Games, Broadens TV App Diversity