It’s no secret that the way you present your app in app stores will impact your sales, but the fact remains that many developers simply don’t put enough emphasis on app store optimization (ASO). It’s an essential element in gaining exposure for your apps. Take the time to focus on these components of ASO and you’ll be light years ahead of the competition.
An ASO ranking factor that is often overlooked is retention. Yes, whether or not users continue to engage with your app is actually a factor in determining how well your app is ranked in the app store. This means that you need to be thinking about how to keep users coming back to your app before it’s even released if you want to give it a better chance of ranking well in search results.
While developers waste lots of valuable space in their app title by throwing in as many keywords as they can, most overlook the fact that the app store indexes keywords from within an app’s in-app purchases. This means that you can put more search-friendly words in your title and save all the “premium” and “free access” words for the in-app purchase page itself.
Most people understand that they need a good app icon for luring in customers, but many choose not to do any sort of testing of their app icon before releasing their app. Try reaching out to your community via social media to see how people react to the app’s icon or even run some A/B testing to find the perfect choice. Once people click on your app, the next step is to make sure the screenshots are enticing. Instead of focusing on screenshots that show off the features of your app, choose screenshots that highlight the benefits of your app. Remember, people are usually downloading an app to solve a problem, so showing that your app has the solution will make people hit the “install” button.
It’s easy for developers to overlook these aspects of ASO when there are so many other things to consider about app development. However, the end-game of app development is to get as many users to download an app as possible, so nailing the ASO will be vital to success.
Read the full article here: 6 Overlooked Components of App Store Optimization