When there are hundreds of thousands of apps available it can be hard to stand out and even harder to make money as an app developer. However, there are some best practices that will help you get the edge on the competition and increase your revenue. Here’s how to ramp up your mobile marketing efforts!
It all starts with the right app icon. Your app icon might seem like the trivial final step in your app development, but it’s actually one of the most essential parts of your app. Not only is it the face of your brand, but it’s also the bait that can lure a user to download your app. People absolutely judge a book by its cover and your app icon is no different. Use A/B testing to find the best app icon. Evidence and research has shown that the best app icon is often one that is radically different from the original design, so don’t be afraid to test out several different varieties!
Choosing the right ad platform for your app can also give you the edge over the competition. There are two different main types of ad platforms: one for publishers and one for advertisers. There are also different services they provide. AdColony will give you access to HD video ads while others might only give you banner ads. If you have the extra money then AdColony might be worth the effort because HD video is the most compelling ad format in this modern era.
To attract as many users as possible to your app you should also start utilizing Facebook to its max potential. Social media campaigns can create a lot of hype and buzz about your app and lead to lots of new users discovering your app. Even simply running ads via Facebook can do wonders for increasing user acquisition. Make sure to advertise smarter by targeting the right demographics rather than casting a wide net and hoping the right users see your campaign.
Mobile marketing is essential for your app’s success. Learn the best practices so that it’s as easy as possible. Check out the full article below to see all the many ways to ramp up your mobile marketing efforts!
Read the full article here: 4 Ways to Supercharge Your Mobile Marketing Efforts