As spontaneously as they arrived, Snapchat’s paid lenses have already disappeared. The social media app has been testing various revenue models and its most recent effort was focused on selling individual, quirky lenses that altered a user’s image. This plan was introduced late last year and the company is already moving on to the next strategy. Snapchat will now be pivoting its attention toward sponsored lenses and other revenue methods that don’t force users to spend extra money within the app. The photo messaging service is used by a younger audience who do not necessarily have the revenue to support such a model. Allowing advertisers to sponsor lenses will bolster this market without putting the burden on the consumers. The company is also trying to make it easier for advertisers to choose ad slots that are more targeted than prior attempts. It looks like Snapchat might finally be growing up.
Read the full article here: Snapchat Stops Selling Animated Selfie Lenses To Focus On Free Rainbow Puke And Ads