When you’re running a small business, you’re often forced to learn a lot of things that you probably never imagined you’d be doing. One of which is needing to market your business. This will keep your existing customers coming back and to help you to find new customers.
No matter what type of business you run, marketing is vital to your success. But let’s face it, there’s an endless number of options out there for your marketing.
Do you focus on social media? Email? Mailing out flyers?
With so many options, it’s hard to know exactly what to do. Your ultimate marketing goal is to serve your customers and make money in the process.
Few marketing tactics let you engage your customers, drive revenue and create new opportunities for growth, but mobile apps are the exception. (Before you decide a mobile app isn’t an option, you may be surprised at how affordable and easy a mobile app can be.)
With a mobile app for your small business, you’ve got 24/7 access to your customers like never before. Here are a few ways that a mobile app can help your small business:
Reason #1: Keep Your Customers Happy and Coming Back for More
It’s no secret that happy customers are worth their weight in gold. As a small business owner, you need to find ways to stay top of mind and keep those customers coming back for more.
With a mobile app, you have a simple way to stay connected with your customers. Imagine having a way to reward your most loyal customers for doing business with you while enhancing their customer experience.
It’s all possible with a mobile app, and you can try a mobile app for FREE for your small business here.
Let’s say you’re a fashion boutique with a clientele that’s loyal but tend to only shop at certain times of year. What if you could send them a notification during a slower month to invite them to a VIP sale? Even better, the invite to your VIP sale would arrive instantaneously without spending a dime on graphic design and postage for direct mailers.
Then, what if you could offer a rewards program that would encourage more frequent and higher dollar purchases right on their mobile phone?
These are just a few examples of a mobile app in action and how it could boost your business.
A mobile app is a powerful form of communication. Your app will allow you to stay connected with the customers you have today, all while increasing customer satisfaction and ultimately, let’s face it, sales.
Reason 2: Make More Sales
What business doesn’t want to make more sales?
Most small businesses tend to hit a wall when it come to increasing their revenue. This is frustrating and exhausting. This usually happens because you’re stuck using the same tactics over and over and your customers develop expectations, or worse – blindness, to what you’re offering.
Adding a mobile app to your business provides a new, fresh way for you to connect with your customers and really stand out. You can take your usual sales or promotions and deliver the details to your customers right on their mobile device with a link to the specific item or more information.
You could also use your mobile app to offer discounts or coupons that you either plan in advance or offer spontaneously. On a slow week at your coffee shop, you can send a notification for a free muffin with the purchase of a latte to help drum up sales.
The possibilities for sales and promotions with a mobile app are endless, and I can guarantee that few, if any, of your competitors are marketing to their customers this way.
Reason 3: Get More Out of Your Marketing
You’ve likely already got marketing in place that’s working for your small business, and a mobile app doesn’t replace this marketing – it enhances it.
Having an app on your customer’s mobile phone helps increase brand recognition.
By often seeing or hearing about your brand, they’re more likely to remember it and take action. It’s estimated that consumers need to see or hear from your brand 20 times to become memorable. (This is what’s called effective frequency in advertising and has been studied extensively.)
Customers who download your mobile app place your company’s branded icon on their smartphone screen which serves as a constant reminder of your business. Then, the more often you can get customers involved with your app, the sooner they will be inclined to buy your product and/or service.
Plus, you can include your social media channels, blog posts, a menu of products and services or even a calendar into your mobile app so that your customers have everything they could ever need from you in one place. By including that information, you can then have your app users notified of new content, updates or events so they always know what’s going on.
Are you ready to dive into the world of mobile apps? If you’re not sure where to start, grab the Six Proven Ways to Grow Your Small Business with Mobile Apps to get started and see what options await you.