Everyone knows it’s important to get users to download your app, but getting that install is only the first step in a much harder process – retaining the user. Many people download an app, use it one time, and then never open it up again. Retaining users is the key to having a healthy app environment that is guaranteed to start making you money. Here are some of the best practices to help make your next app one that will have people coming back over and over.
The first thing you’ll want to do is start analyzing your user retention in a way that makes sense for your own app. If you have a game or a social app that you’re hoping users check in on every single day then you’ll have a much different metric than if you have an app that is only used every so often like an airline traffic app. Knowing the right window will help you better evaluate your app’s retention rate.
If you want users to use your app after they’ve downloaded it then you’ll want to reduce as much friction as possible between opening your app and getting to the content. This means eliminating as many sign-up and registry windows as possible. The more information a user has to enter into a typing field, the less interested they’ll be in your app. Try integrating a one-touch Facebook signup if you insist on having a sign-in feature. Once users are signed in they need to be onboarded. This means that you should have a system in place for when a user first opens your app and learns how it works. Give them a brief pop-up or other notification that points them in the right direction. A basic tutorial will insure that people know how your app works so that they don’t get frustrated right away. Careful when using push notifications. They’re a great way to pull a user back in, but if you start sending push notifications that aren’t valuable or relevant to users then they’ll become frustrated and could delete your app!
You should also continue to improve your app with every update. If users see that your app is continuing to improve then they’re less likely to look for a different app. Read user comments and feedback so that you can keep your users happy. Designing your app for engagement or improving engagement with each update is a great way to increase retention by keeping your product as polished as possible.
User retention is crucial for having a successful app in the long term. Don’t overlook some of the basic ways to retain users!
Read the full article here: How To Increase User Retention In Mobile Apps