The Real Costs of a Mobile App for Your Small Business
A mobile app seems like a cool idea for your business. Especially if your customers are always connected to their devices, and you need ways to stay connected with them.
But isn’t a mobile app going to be expensive? Don’t you have to hire an expensive tech person to make it happen?
Suddenly, that mobile app idea seems out of reach.
Mobile app technology has come a long way. What once required custom development is now an accessible, easy-to-use technology that is ideal for most small business owners.
More importantly, a mobile app is amazingly affordable and requires only a small investment.
Here are the real costs of a mobile app for your small business:
Setting Up Your App
To get started with a mobile app, you need to get everything all set on your platform of choice. This is where a templated mobile app that can be customized comes in.
Using an established platform for your app helps cut the cost tremendously. Think of it like your website. Years ago when you needed a website it was costly and time consuming. Now, there’s countless platforms that you can use to set up your own site for very little cost.
Building a mobile app follows the same concept. You can choose to do it on your own to save the fees associated with creating your app, or it can be developed for you. For example, you can use a professionally pre-designed app template, swap out the graphics and text, and you can have an app for as low as $39/month with no setup fees. Or you can have a custom graphic design, assigned project manager, content-loading, and app publishing for $1,800.
When you contrast those costs with the expense of custom development which usually starts at $20,000, apps are incredibly affordable.
A pre-built structure for your mobile app helps you eliminate cost and complexity and makes a mobile app for your small business a reality.
Ongoing Monthly Costs
There’s nothing worse than getting set up with something for your business and then, surprise, you’re hit with a hidden charge.
Before you commit to a mobile app, you need to know exactly what it’s going to cost each month. Take the time to understand every ongoing cost before you decide it’s a good idea for your business.
With our service, it’s a small charge of between $39 and $60 per month (depending upon your chosen plan) to host and maintain the technology required for your app. This cost includes unlimited push notifications, unlimited app downloads, access to all of our powerful plugins, and unlimited customer support via email and phone. (Learn more here with a copy of the Six Proven Ways to Grow Your Small Business with Mobile Apps Guide.)
Managing this investment upfront enables you to ensure you have solid ROI before you decide to commit to anything bigger. After all, the goal of your app is to help you connect with your customers and generate more sales.
Once you have that proof of concept and are confident a mobile app is an ideal fit, then you can invest more into adding custom features onto your existing app.
Keeping Your App Up-to-Date
All of your marketing and sales efforts require ongoing time and attention to ensure that you’re best serving your potential and current customers.
Your mobile app is no different. For it to be relevant and timely for your audience, you need to have someone who is able to create push notifications and manage content in the app.
An app is an enhancement to your existing marketing/sales, so think about how that fits in with what you’re already doing and can help it reach more people.
For example, if you run a content-driven business where you post frequently on social media and your blog, your mobile app can automatically include that information. But you’ll still need to have someone creating and posting that content. (And if you don’t have that handled, you’ll want to make sure you have a plan to keep your app content fresh!)
You can get started with a mobile app with very little cost, making it much more accessible than most business owners realize.
To get started with a mobile app or learn more, get the Six Proven Ways to Grow Your Small Business with Mobile Apps Guide now.