2015 saw some radical shifts in the way advertisers and developers connect with users and their private information. Ad-blockers became far more common on mobile devices and users became more wary of dishing out their information in apps. There are also some looming regulation changes that will have a major impact on the way peoples’ information is obtained. Here’s a look at some of the privacy changes that took place in 2015 and how they’ll affect you moving into the new year.
Mobile ad-blocking was the most prevalent new privacy tech in 2015. Massive numbers of people installed a mobile ad-blocker as soon as they became available in the iOS 9 App Store. The huge adoption numbers make it clear that users have lost faith in the mobile advertising industry’s ability to offer them valuable content. It’s also a way for users to feel more secure about their data. The takeaway from this is that it might be time for you to be more open with your users about how their information is used within your own app environment. Transparency goes a long way toward building trust.
The FTC and changes in the European Union data collection rules both expand the definition of personal information to include identifiers like IP addresses and IDFA addresses. This is a change that has more implications than you might realize. These changes mean that you’ll need to make it clear in your app’s user agreement that those forms of data collection are happening if you don’t want to face FTC interference. Take the time to make sure you’re following all the new rules if your app features this type of data collection. The European Union changes are similar but will not go into effect until 2018. There are still some nuts and bolts that need to be worked out in terms of how these new regulations will be implemented in European countries, but it’s likely that there will be some major overhauls to the online certification process and the way that data consent is received. Keep an eye on these changes and how they’ll affect your own apps!
These changes in 2015 will have big implications for the state of privacy moving forward. Educate yourself further by reading the full article below!
Read the full article here: Privacy: 2015 Year in Review