The holidays are a major season for mobile marketing. While this holiday season is already starting to wind down that doesn’t mean you shouldn’t already be planning for how to market your app next year. If you want to have huge success in the future then you’ll need to buck up and spend money on advertising during this season. 9 times more ads are delivered during the holiday season, which makes it even more important for you to be seen. You should also blaze your own trail rather than playing it safe. REI had huge success by speaking out against Black Friday. They went against the grain and it paid off for them. You should also make sure that you have the right publisher for your target audience. Ads are a connection between your brand and consumers, but the wrong publisher will send your ads to the wrong places. Your app or product might not be the main holiday dish, but it still has value. Check out the full article below to learn all the best ways to market your app next holiday season!
Read the full article here: Mobile marketers: 5 ways to boost holiday revenue today