The holidays are rapidly approaching, which means it’s time to capitalize on the shopping season. Holiday sales account for 20% of retail revenue, which is an absolutely massive number. Plus it’s worth mentioning the fact that Black Friday and Cyber Monday pulled in $3 billion in online sales. In other words, the holiday season is huge! If you want to cash in on the season then you need to launch a killer holiday campaign.
Knowing where to put your focus and energy on your holiday campaign is key. The December shopping period is one that marks stronger sales, higher conversion rates, and higher bids. Take this knowledge into account when planning your PPC bids! If you want to really make an impact with your campaign then you need to think about getting your ads running on YouTube. Video ads have become increasingly relevant. Online views of Christmas ads increased 3,000 percent between 2013 and 2014. That number is too big to ignore!
You’ll also want to make sure that your campaign takes into account the timeline of the holidays. If your shipping cutoff period is about to end then you don’t want ads to promote your products. You could end up ruining someone’s holiday if they see an ad, make a purchase, and then don’t receive the product in time. What you can do instead is play up the urgency in your shipping window’s imminent closing. If people are aware of the deadline then they’re more likely to make an impulse purchase!
Online shopping is truly exploding. If your app features any sort of retail service then you’ll need to capitalize on this, especially during this busy holiday season. Make sure you do it right!
Read the full article here: Holiday Campaigns: How to Capitalize on the Year’s Biggest Shopping Season