Black Friday might be the time of year when most big retailers pull themselves out of the red, but that time of year for app developers is in January. This huge boost in app downloads and sales is directly related to the fact that many people receive brand new mobile devices for Christmas and are eager to start downloading new apps right away. Last year there were 367 million smartphones sold in the last few months of the year. Over the holidays last year there was a 20% increase in app downloads as well as a 30% increase in the number of ad impressions. This means there’s huge monetary potential for your app at this time of year. Start planning now on ways for you to increase your ad revenue and your app’s visibility in time for this surge in app downloads!
Read the full article here: January is the Black Friday for App Monetization