Bigger is better. Right? That’s been the driving concept behind the screen size of smartphones for the past few years. People wanted a device small enough to fit in their pockets, but have recently wanted a device that can also display all their content on a big and beautiful display. Now it looks like the pendulum might be swinging the other way again. Rumors about Apple’s new iPhone 6c suggest that it will have a smaller screen than the other iPhone 6 models. Why? Because that’s what people want!
According to a recent survey of US consumers, 20.3% want a phone with a 4 inch screen. Currently the iPhone 6s is 4.7 inches and the iPhone 6s Plus is 5.5 inches. While 20.3 is a large percentage, most people (31.2%) feel that the 4.7 inch iPhone 6s is the perfect size. 27.2% prefer the 5.5 inch iPhone 6s Plus. While the 4 inch size was the least popular option, it’s still a market that can and should be tapped into in order to please the entire spectrum of consumers. Hence the rumors about Apple’s 4 inch iPhone 6c. However, will serving this category result in big revenue?
While many respondents to the survey claim that they prefer the 4 inch screen size, it’s worth wondering whether these people would actually buy a 4 inch iPhone 6c. Notably, the iPhone 5s and 5c are 4 inches. It’s possible (and likely) that many respondents have this size of phone and don’t feel like they need to change to a larger size. Many Apple fans felt that competing devices had unnecessarily large screens until Apple announced its own larger phones. Then they changed their tune. However, there is still room in the market for a smaller iPhone that will also be cheaper than its bigger brothers. So perhaps there are budget-conscious, small-screen supporting Apple consumers out there!
While the Apple 5c discussion is still in the rumor stage at this point, it’s still worth discussing the current state of screen real estate. Knowing the different tastes can help cater to the right user base.
Read the full article here: New Survey On Screen Size Preference Fuels Smaller iPhone 6c Rumors