Hot on the heels of BlackBerry unveiling their newest smartphone, the Priv, the company’s CEO John Chen has made a statement saying that the company will quit the hardware business if it isn’t profitable after another year. If BlackBerry steps away from the world of device-creation, then where will that leave the company?
Chen explains that BlackBerry’s security division would become the company’s focus. BlackBerry Enterprise Servers is already a powerful player in the world of digital security, which is no surprise given the company’s history of extremely secure devices. In fact, BlackBerry’s newest device, the Priv, is short for “privacy” and “privilege”. BlackBerry Enterprise Services maintains security for high-end companies and will likely expand to hospitals, banks, government agencies, and even consumers.
The writing has been on the wall for many years. After maintaining a massive market share in the smartphone world, BlackBerry has all but vanished from the mobile landscape. Its recent B10 phones were met with indifference and the company has never been able to compete in the app realm. Although Chen has come to terms with backing away from hardware, he is still optimistic that the Priv will be a success. It’s the first BlackBerry phone to be developed with an Android operating system, which provides consumers with all the apps and benefits of the expansive Android platform. The Priv is also unique in that it has a slide-out keyboard, which has been a staple of BlackBerry devices over the years. It’s also one of the most secure phones ever created.
It’s possible that the Priv will be the last BlackBerry phone ever made, but the company is definitely going out with a strong showing.
Read the full article here: BlackBerry could quit hardware as early as next year