Is a Mobile App Right for My Business?
There are so many marketing tactics and tools out there that claim to help you market your business. But not every tactic or tool works for every business.
Except for one.
A mobile app can be a marketing workhorse for almost any business – even a small one.
The question used to be: Do I have the budget for a mobile app? Today, though, with easy-to-use templates and ready-made designs, anyone can quickly and easily build a mobile app for their business.
More than likely, a mobile app will be a powerful tool to drive customer engagement, grow your revenue and reach your customers more directly. But to find out for sure that a mobile app will work for your unique business, consider these four questions.
Will your customers actually use it?
This is the most important question you need to answer: Will your customers actually use a mobile app?
If your customers are millennials, most likely the answer is yes. They readily use smartphones and other mobile devices, and they’re known for being super connected.
If they’re baby boomers, it’s not as cut-and-dry. Bob may still use a flip phone and not even be able to access a mobile app. But Betty gets a new iPhone every two years, like clockwork, and she might get a lot of use out of your mobile app.
If your business has been around a while, you probably know your customers pretty well and can easily answer this question. But if you have a newer business, you might want to ask your existing customers directly if they would use your mobile app.
If your customers will use it, a mobile app might be a great fit for your business.
Do you have a website yet?
To really work as a marketing tool, a mobile app should be part of your bigger business plan.
It’s important that you have at least a basic website up and running so customers can learn more about you. No matter how robust your mobile app is, it shouldn’t replace a solid website for your business.
Let’s use a restaurant as an example. It’s great to have your menu available via your mobile app so customers can see what you offer before they arrive. While you may have it on your website, having the menu literally a click away on the app makes it easy for them to decide and to direct their family or friends to your app too. The app supports what you already have on your website while improving user experience and engagement.
When it’s a part of your bigger marketing strategy, a mobile app can actually enhance your other marketing tactics.
Do you have a basic understanding of technology?
No matter how you decide to build your app – using a template or having something custom-built – you’re going to need to make updates to the app as time goes on, add features and content, and send push notifications to reach your audience. If you have a basic understanding of technology, this can all be easy to learn.
You don’t need to be a tech whiz to manage a mobile app. But you need to be able to complete basic tasks like uploading an image, updating event calendars and copying and pasting text onto a page. Don’t worry. If you use the Internet on a daily basis like most of us do, this is all a piece of cake.
Can you make a (small) commitment?
Can you or someone on your team commit to managing the mobile app on a weekly basis? Like any other marketing tool, a mobile app takes a bit of commitment to make it a success.
At minimum, someone will need to:
- Make updates to the app
- Send push notifications to customers
- Manage customer service
- Keep the content (like menus, event calendars, and business info) updated
Don’t think of this as “one more thing you need to manage for your business.” Think of a mobile app as a great way to focus your marketing.
Mobile apps are so robust. They help you sell your products and services directly, make it easy to create and manage a loyalty program, and boost other marketing channels.
Yes, creating and managing a mobile app requires commitment and some level of comfort with technology. But it’s not super time-consuming, and you don’t need amazing techy coding skills to pull it off. If you can use a smartphone, you can manage a mobile app.
There are so many ways businesses can use mobile apps to reach customers and grow profits. We have put together a guide to Six Proven Ways to Grow Your Small Business with Mobile Apps. Download it for free and find out how easily and quickly your business can grow using a mobile app!