Mobile advertising is big business, but ad blocking software is on the rise. Downloads of the popular AdBlocker Plus software have surpassed 300 million. That’s not a number to sneeze at. With more ads being served to mobile platforms it’s likely that number will increase in the coming years. Users are concerned about security, loading speeds, and annoyance when it comes to mobile ads, which is something that advertisers need to consider when creating a plan for distribution. Apple has plans to release an ad blocking option in its new iOS9 software, which will provide easier ad blocking for users of Apple’s mobile devices. Find out how these changes will affect publishers, advertisers, and consumers!
Read the full article here: Ad Blockers: What Do They Mean For Publishers, Advertisers, and Consumers?