What’s in a name? Shakespeare might have chosen different words if he had been aware of the importance of naming an app in today’s global marketplace! The name you select for your app is incredibly important for achieving organic traffic and driving revenue. Here are some of the things you need to consider when choosing the name for your app.
If you want users to find your app and install it then one of the best methods is to choose a name that summarizes the basic functions of the app. Users who see the name “Snapchat” get an idea right away of what the service will do. It’s a clever and clear name that leaves little to the imagination. These types of names will also be easy for users to find when they search app stores, since the names are tied right into search keywords. With “Snapchat” as an example, a user only really needs to remember the basic idea of the app to be able to find it with search keywords.
Another way to generate traffic is by going global with your name. After you’ve found success in your localized market you should consider expanding to the global level. Both Google and Apple have localization guides to help you work out the nuts and bolts, but the emphasis here will be how to create a name for your global company. “Snapchat” works in America because it taps into cultural slang, but it might not go over well in China where that slang doesn’t exist. It’s crucial to make sure your app’s name is not only localized for a country, but also that it doesn’t send the wrong message. For instance, in Germany, the word “gift” means poison, so if you have a “gift-giving” app then you’re likely giving the wrong impression. Also, keep in mind that different languages use different alphabets, which could alter the length of your app’s name. This likely isn’t a problem for shorter names, but a long name could get very scrambled when being translated into Chinese or Russian.
Finding the right name can be challenging, but the best names tend to be the ones that are catchy, focus on the core features on the app, and can be well-received around the world. Hitting those marks means that you’ll have much better luck with people organically finding your app in the marketplace.
Read the full article here: App Name Strategies: The Best Way to Win Globally