If you have a game available on the Google Play Store then you need to be taking advantage of Google Play games services, which can be accessed via the developer console. The Player Analytics feature of the Google Play games services gives you all sorts of valuable data about how people are playing your game and how they’re spending money in your ecosystem. The CEO of Auxbrain, the creators of ‘Zombie Highway’, has some great advice for using Google Play games services. He suggests using retention tables to track how often players are coming back to your game after their last session. He also suggests using achievements to track player progress. To check out all the great tips and how to better use Google Play games services, read the full article below!
Read the full article here: Developer tips for success with Player Analytics and Google Play games services