One of the most useful habits you can pick up as an app developer is the constant checking of data. Knowing the lay of the land is essential for figuring out your own course of action. Much like a golfer eyeing the slopes of the green to sink the ball, an app developer has to survey the data to find success in the business. With that in mind, here’s some of the newest data in the world of free apps.
First thing’s first. Which category of free apps see the most downloads? The answer isn’t all that surprising — games. 42% of the top free apps are in the gaming category, while the next biggest category is social apps, which only account for 12.5%. This is true across both the iOS App Store and the Google Play Store. This is likely due to the perceived value a user gets from a free game experience.
Breaking down the differences between the Google Play Store and the iOS App Store reveals some intriguing distinctions. Of the free content-streaming apps available, the Google Play Store has 39% more available than the iOS App Store. Not only that, but when breaking down the number of available, free books on each platform, the Google Play Store featured three times as many with religious content. This is likely because the top 3 US states where Google Play Store searches take place are Georgia, Arkansas, and South Carolina. For the iOS App Store, their top states are California, Utah, and New Mexico.
Knowing the differences between the store markets is essential for helping you plan your strategy. Should you target the iOS App Store or the Google Play Store for your free, streaming-content app? Where, geographically, should you invest more marketing? Is it worth releasing a free education app if so few people are using them? If you’re trying to figure out your app strategy then you need to be looking at the data.
Read the full article here: Trends in Top Free Apps for 2015 – Apple App Store and Google Play