Your app is finished, polished, and ready to hit the market. But how do you make sure people are able to find it and download it? The answer is app store optimization. There are several techniques that you can use to insure that your app shows up at the top of the search results when people are browsing for apps. The best practices for app store optimization include: keyword research, iTunes keyword property characteristics, mobile app description development, image selection, video content, and ratings and reviews. If you take the time to perfect these methods then you’ll become a master of app store optimization.
Read the full article here: App Store Optimization Best Practices – The Rest of the Story