Google is blurring the lines between mobile web and apps with its latest push to integrate search results with app functionality. Users will now be able to perform basic app functions from directly within the Google search results page. This means that a user would no longer need to install an app to use its features as long as it appeared in their search results. A change like this could have potentially large ramifications for app installs and the way search results are ranked.
As more and more people turn to apps as a way to interact with their smartphones, Google mobile searches are going out of fashion. This new move by Google is an effort to restore the value of a Google search and make sure more people interact with their platform first before turning to a specified app. This means that casual app users will no longer need to install an entire app that they might infrequently use. This could greatly undercut the need for any user to download more apps, which would have a significant impact on the focus of app developers.
Having app functions available in Google search results also means that search result rankings could radically change. Content from apps that would have never appeared in a Google search could now shoot to the top of the results page if the apps feature the proper functions. It’s likely that this will have both a positive and negative effect on app installs. Some users may discover new apps that they choose to download via this method while other people will choose to skip an app install if they know they can access its functions through a simple search.
This improved search functionality is a great way for Google to maintain its dominance in the mobile world. It’s far too early to tell what the impact will be, but it should be an interesting development to follow.
Read the full article here: Google smashes through Web barrier to stream apps in search results