The history between Google and China is rather turbulent, which makes the announcement that Google hopes to launch its Play Store in China all the more interesting. Google stopped providing support to localized products in China in 2010 after they refused to comply with China’s draconian Internet censorship laws. It appears that Google can no longer afford to be absent from the exploding Chinese market. Here’s how Google is planning to find its way back into the Chinese landscape.
The Chinese Google Play Store would be exactly that – a Chinese version of the store. It would be specifically set up for China and not be connected to the overseas platform. China would store all the store’s data within its own borders and all content would have to comply with the Communist Party’s censorship laws. This would be the company’s first foray back into Chinese territory since it pulled out in 2010.
It’s important that Google makes this move back into the Chinese market. Releasing the Google Play Store is a symbolic gesture that shows China that they’re a valued market for Google and its services. It helps to break the ice, especially if they take the time to properly localize it and properly target the new Chinese audience. Google is hoping that this is the first step of many as it seeks to re-enter the market. Google Play is a safe choice because it’s not terribly sensitive, whereas services like search and GMail feature far more consumer data and sensitive information.
Google is aiming to launch the Google Play Store in China by February of 2016. They are also hoping to include support for Alipay, the online payment service of online retailer Alibaba. Google needs the Play Store to be successful in China since their biggest competitor, Apple, managed to rake in $58.7 billion from the Chinese market last year.
Read the full article here: Google aims for China launch of Google Play app store next year: sources