Google and China parted ways in 2010 over the tech company’s concerns over cyber-security and surveillance in the country. It was a bold move given the country’s massive population and recent adoption of modern technologies. Google wanted to make a statement to the world that it would not be bullied by foreign governments. Its platform would be free all over the world.
Times change. Information suggests that Google is now crawling back to the Chinese market with a specialized version of its Google Play Store that fits the censorship requirements of the Chinese government. This doesn’t mean that Google will simply explode onto the market. The company is instead looking to delicately incorporate its Play Store into existing hardware and by partnering with companies like Huawei to bundle the store on their devices. Google will also be complying with the Chinese government by banning certain apps on the Play Store and the company has also chosen not to offer movies and books through its service.
Google is also attempting to introduce Google Wear to the Chinese smart watch market. The battleground for smart watches is starting to heat up as Apple, who already have a foothold in China, are finding success with their own Apple Watch. It’s likely that Google wants to meet their competition head on by getting in on the Chinese market early. Unfortunately, Google faces the same issues with Apple Wear as it does with the Play Store. It will be hard to get their platform into the market without attaching themselves to local companies.
Google tried to stand up to its values by withdrawing from the Chinese market, but the decision has proven to be too costly. Google knows very well that their company will suffer long term consequences if they lose out on the entire Chinese market.
Read the full article here: Google may return to China with a censored app store