Google and Facebook are typically at odds with one another’s goals, but a recent agreement has the potential to be beneficial for both companies. Previously Google searches were not able to index any content found in the Facebook mobile app. The new deal reached between the companies will allow Google to “crawl” the indexes of Facebook so that it can display this deep content in its searches. This is a great way for Google to make sure it maintains access to all parts of the Internet, although private Facebook information will still be left out of search results. The benefit for Facebook is that any Google search result link that features their content will send users directly into the Facebook app where the relevant information is displayed. This provides an opportunity for a user to spend more time within the Facebook app after being directed there by Google. It’s a win-win for both companies.
Read the full article here: Google Gets Surprise Ally in Mobile-App Search Push: Facebook