Retaining users is a huge problem for app developers. Some estimates claim that the average Android app loses 77% of its daily active users within the first three days of installing a new app. That number only continues to rise as time goes on. Within 90 days that number is up to 95%. How can apps retain their users? A Berlin startup called Tapglue wants to help alleviate this issue by making is easy for app developers to add social features to their apps.
Currently it’s difficult, costly, and bulky trying to incorporate social networks and all their social features into an existing app. Tapglue wants to provide an API and mobile SDK to do the heavy lifting for app developers. The new system promises to reduce the time it takes for app developers to add social features to their apps down to a few hours. Tapglue’s system promises to be ‘plug-and-play’ so that app developers can immediately start adding news feeds or friend lists directly into their apps.
Tapglue’s goal is to help smaller companies compete with the big players by giving them easy access to advanced features. Typically social features are limited to big apps with big user bases, but this does not need to be the case. Tapglue believes that user retention will be greatly increased by easily providing social features. If users are able to interact with their friends and share their activity then they are more likely to engage with the app itself. Now any company willing to pay for the API can have a fighting chance to retain their users.
Tapglue will sell companies its API starting at $79 per month for apps with up to 10,000 users. They will also sell enterprise features like raw data access, premium support, and analytics.
Read the full article here: Tapglue Wants To Make It Easy To Add Social Features To Your App