Here’s even more data that makes it clear that mobile is the future of the Internet. More than 70% of customers of mobile-centric brands access their email via mobile devices. The pattern indicates that the world is shifting to a “mobile first” ideology. Users have numerous ways to interact with the content on their phone with the prevalence of push notifications, in-app messaging, and alerts. The rate of opt-ins for push notifications has remained steady, but Android is still seeing more opt-ins over iOS. The switch toward mobile means that companies will need to focus their efforts on ways to reach users that embrace a mobile medium.
Read the full article here: Report: Mobile Rapidly Surpassing PCs for Email Engagement