Finding the right mobile ad network can be like searching for the mythical unicorn when there are plenty of dependable horses standing right in front of you. Instead of looking for “the one”, it’s far more fulfilling to try to find the mobile ad network that works best for you and your app. The best question you can ask yourself is “does my app work well with the ads being served by this network?” Answer that question and you’ll start to understand exactly what you need. Here are the things you should consider when trying to find the best mobile ad network.
Why does it seem like some ad networks are better than others. Is it because they have access to better ads? Not exactly. The differentiating factor between most ad networks is their ability to match inventory more effectively. It’s also important to understand who is in control of what. You are in control of how often you show the ads, how well-matched your app is to the ad network inventory, how many users you get, which ad network you use, how well you filter ads, and direct deals with advertisers. The ad network is only responsible for which ads are served and which advertisers are bidding in the marketplace. The bottom line is that your earnings per thousand impressions (eCPM) is really determined by how well you match your users to your ads, not which ad network you choose to partner with.
So what does this all mean when it comes to choosing the right ad network? The most important thing you can do is to choose an ad network that matches your core audience. If your users are gamers then pick an ad network like Chartboost that focuses on gaming apps. Next you’ll want to install the SDKs. Make sure to read all the documentation so that you get the best results in your app. Let the networks run for a few weeks and then analyze the results. Based on your findings you’ll be able to determine which ads are performing the best. Shut off any that are underperforming and then use this information to help you negotiate better deals and rates with the network. This information will help you whittle down the ad networks until you find the one that’s working the best for your particular app!
Forget about finding that unicorn! Choose the ad network that works best for your app and work to make it as strong as possible for the best results! For more info, check out the full article below!
Read the full article here: What’s The Best Mobile Ad Network? eCPM Explained