Facebook Messenger has hit 800 million users. In other words, it’s saturating the market. The app has seen a rapid and impressive install-rate on user devices, second only to its parent app, Facebook. But now that Facebook Messenger has infiltrated so many devices, what does it plan to do with all that power? The strategy will now pivot in some extremely significant ways. Here’s the roadmap of Facebook Messenger in 2016.
Facebook Messenger’s main goal in 2016? Usurp the phone number. For many people a smartphone’s least-used function is telephone calls. It’s simply not the main form of contact for people anymore. With Facebook’s huge directory of people, a phone number is no longer a necessary piece of information to establish contact. This is the weakness that Facebook Messenger is hoping to exploit. Now that Facebook Messenger lets you send a message request to anyone on Facebook the need for a phone number is irrelevant. Facebook Messenger wants to become the point of contact for everyone within the network (which is a lot of people). This will effectively kill SMS in the process. That’s fine by Facebook.
The next step for Facebook Messenger is to keep users within the app itself or direct them to the app for any services they might require. The company’s recent partnership with Uber to allow users to request rides from within Facebook Messenger is a huge hint at this type of content. If Facebook Messenger can become an all-in-one utility then it will become the core app of a phone and eliminate all the competition in the process. Expect for customer service to start being handled through Facebook Messenger, as well as the ability to make video calls and other actions directly through the app.
Another huge addition to Facebook Messenger is a personal assistant named ‘M’. While most smartphone users have access to some sort of voice-activated assistant, ‘M’ promises to have access to more legitimate functions and services. For instance, ‘M’ will be able to order food for you, set up restaurant reservations, get tickets to events, book hotels, and more. Most smartphone assistants can get you the phone number to a place, but they aren’t able to actually fulfill a complex task. ‘M’ will be able to and that will be a huge new feature in Facebook Messenger.
Facebook Messenger is not resting on its laurels. It wants to be the heart of every user’s cell phone and it’s in a great position to succeed on that goal. Find out what else the platform has in store for the new year!
Read the full article here: Facebook Messenger Hits 800M Users: 2016 Strategy And Predictions