Facebook is still the king of the hill in mobile saturation. The social media app remained in the number one spot for 2015 while its sister app, Facebook Messenger, saw the fastest growth of any app on the market. This one-two punch from Facebook has cemented it as the dominant force in the mobile world.
How big exactly is Facebook in the mobile world? The company has announced that it has 1.39 billion mobile monthly users. According to Nielsen, which ranked the top apps by average unique monthly audience, Facebook had 126 million. That is a massive number that’s leaps and bounds ahead of the competition. Facebook Messenger was the #3 app for 2015 with 96 million, though it was only a hair behind YouTube, which had 97 million. Facebook Messenger saw a 31 percent increase in downloads over 2014, the most of any other app on the market. This rapid growth was caused by Facebook separating Messenger into its own standalone (and critical) app. Facebook-owned instagram landed at the #8 spot while Google and Apple’s various apps filled in the rest of the spots.
Now that Facebook is seeing continued success with its app offerings, what’s next for the company? New reports indicate that Facebook will be splitting off its photo sharing service into its own standalone app called Moments. This move would likely mimic the separation of Messenger into its own unique app. Given how popular and critical photos are to the Facebook experience, it would not be surprising to see Moments take up a top spot on the app charts after its release.
Facebook shows no signs of slowing down now that more and more people in the world are gaining access to smartphones. The company is continuing with its successful mobile strategy and will likely stay the top dog for a long time to come.
Read the full article here: Nielsen: Facebook Remains The Top App Of 2015, But Messenger Was The Fastest-Growing