In an era when traditional news seemed almost finished, it’s now news outlets that are pushing user engagement on popular social media platforms. Recently Apple released its ‘News’ app, Twitter has introduced its Moments page that curates news content, and now Facebook is releasing a standalone app called ‘Notify’ that will be a perfect blend of the two. Facebook knows that news is a big deal and it’s hoping that ‘Notify’ will be a way to keep users interacting with the Facebook platform.
‘Notify’ will present news in categories that are being referred to as “stations”. Users will be able to choose the stations that they’re interested in, as well as ‘Notify’ pulling information from a user’s personal Facebook account to better tailor the content. Stations will cover categories like shopping, weather, or sports, and will feature content from big outlets like Vogue, The Weather Channel, Comedy Central, CNN, and FOX Sports. These stations will send a user push notifications to alert them when stories are developing within one of their stations. The goal of the app is to get users breaking news as soon as possible.
Facebook is making a push to keep users within its network of apps. The company started rolling out Instant Articles that pop up directly in a user’s news feed so that they’re no longer redirected to an external site. If a user stays in Facebook’s network then Facebook will reap the advertising benefits. Twitter is a big competitor and it’s likely that Facebook wants to make sure that its own user base looks to Facebook for breaking news, rather than checking Twitter.
The new ‘Notify’ app is available for download now.
Read the full article here: Facebook Launches ‘Notify’, A Standalone iPhone App For Breaking News