Facebook has Instant Articles, Apple has its new Apple News app, and Google has its own Accelerated Mobile Pages (AMP). The goal of all of these systems is to help content load more quickly on mobile devices. Page load speed is a critical factor for websites. Conversion rates drop 27% after one second and bounce rates drop 56% after the same amount of time. Google also uses page loading speed as an SEO factor. While Facebook and Apple have tried solving the problem in their own ways, Google’s AMPs are open-source, which means that you have access to their capabilities with some coding. If you want to learn how to code an AMP then check out the full link below!
Read the full article here: An Introduction to Google’s Accelerated Mobile Pages (AMP)