Retailers can benefit from having a mobile app, but not necessarily for the reason you might think. A consumer survey found that 51% of people use a retailer’s mobile app while in that store, which means that there’s incredible value for a company to have a mobile app even if they are not directly generating revenue from it.
So how are people using retailers’ mobile apps while shopping? The number one use is to redeem digital coupons, which makes sense. When shopping it’s easy to open up a store’s app to see if there are currently any deals on products. Retailers are also able to alert customers to upcoming deals or other advantageous services. An app also helps inform customers about certain products. If a customer can look up ratings and reviews of a product they will feel more comfortable making a purchase. Putting more information and power into the hands of a consumer via a mobile app is a great way to increase brand loyalty and ensure return customers.
Enhancing the customer experience is the most important aspect of building a mobile retail app, but there are also some less-obvious benefits for the retailer. Having a mobile app allows the retailer to track user behavior and activity. This information is invaluable for learning consumer habits and being able to adapt. If customers are finding great value in a certain type of coupon or with a certain promotion then it makes sense to offer that type of promotion more often. Retailers are also provided with an opportunity to reach users on a more personal level. Applying somer personality to the app can help increase brand loyalty and make users want to shop in the store.
Mobile apps should be considered an essential part of the retail shopping experience. They’re great for consumers and retailers alike!
Read the full article here: New in-store shopping experience: How retailers can drive sales with apps