With every new app release the game is changed. It’s a creative battlefield where the fight for shorter attention spans encourages rapid and clever evolution. Changes in the app landscape are also spurred by real-world needs that are dictated by a society that is increasingly mobile. If you want to stay up to date then you need to know about these five trends in app development.
First and foremost is app security. Did you know that 75% of current apps will fail a basic security test? That’s an appalling number, but it’s one that is likely going to shrink as people begin to put more emphasis on security. Only one of the top ten Android travel apps protected basic information like passwords and credit card numbers while zero out of the top ten travel apps on iOS had significant security features. As cyber attacks continue to become commonplace, now is the time to set your app apart by making it the most secure available.
Real-time A/B testing has also become an increasingly-popular way to create the strongest app store showing. Developers are able to run all sorts of experiments to determine which app icon, which screenshots, and which copy produce the best results for conversions. These metrics are helping to make the competition tougher than ever, which means you’ll need to work harder to be a true contender.
Much like A/B testing, now developers can test out automated price changes. There are benefits to having your app for free and there are benefits for having a paid app. Automated price changes give you the ability to have your app be both depending on the climate. A study shows that free apps generate more downloads and more reviews while paid apps have fewer downloads but a better ratio of reviews-to-downloads. Also, the reviews tend to be more positive. The ability to change the price can help give you access to both of these benefits.
Snagging e-mail signups is one of the absolute best ways to retain users. Now it’s easier than ever with new methods like using a text message to sign up for an e-mail list. The IRS promoted email signups within their app and saw 14,000 new subscribers in a 3-month period. Get creative with your email signup calls-to-action and you could see some huge numbers of your own.
Lastly, the Internet of Things is finally upon us. When every device is connected to the Internet there will be all sorts of new ways to utilize apps. Try getting in on the Internet of Things early and you could see your app become a crucial component of the technological future.
These trends are just now taking off and there’s no better time to start thinking about how you can be involved in the future than now.
Read the full article here: 5 noteworthy trends happening in mobile apps