Deepen Brand Engagement With These Mobile App Strategies
It takes many, many interactions between your customer and your brand before your brand really “sticks.”
In fact, in advertising this is called the effective frequency. It’s the number of times a person must be exposed to a message before they respond.
The Rule of Seven is an old marketing maxim worth paying attention to. It states that a customer needs to see/hear your marketing message approximately seven times before they take action and buy from you.
Now imagine if your brand logo is on your target customers’ smartphone screens.
They would be exposed to your brand almost every time they look at their phones.
This is just one way that you can deepen brand engagement and speed up your customers’ decision-making process with a mobile app.
Push notifications also get your brand in front of your target audience more frequently. Send well-timed push notifications with great content, news updates and coupons and your brand will stick fast.
All of that hinges, however, on you launching a well-branded mobile app.
Branding Your Mobile App
Brand is not just your logo and color scheme.
It encompasses the entire buying experience for your customers. From initial attraction through long-term customer loyalty, the power and consistency of your brand will play a part.
Customize your app design so your brand is properly represented, reinforced and amplified.
Then, use your app to create a more close-knit relationship with your customers.
- Build virtual loyalty programs that reward customers when they buy from you.
- Share with your audience how you are contributing to the local community. Have a news page in your app, and push important notifications out to your app users.
Improving Customer Experience
In addition to being a powerful marketing tool, a mobile app is also a customer experience booster. It allows you to extend your brand experience beyond your bricks-and-mortar or mobile storefront and reach customers where they are. Then, you can keep them engaged on an ongoing basis with loyalty rewards, coupons and app-user-only discounts.
Most importantly when it comes to customer experience, however, you can allow customers to use your mobile app to provide feedback. That feedback is invaluable for learning what is working for your customers – and what’s not. You can use that insight to improve customer experience and address problems before they hurt your business.
A mobile app can help your customers interact with your brand on a more personal level, too.
- Live chat. Add a chat tool like Smooch to your app for real-time customer interaction. As the business owner, you can set aside “office hours” each day to be available to answer questions via chat. Then, when you’re away, you can arrange for another knowledgeable employee to answer any questions that come through.
- Social networking. Add a social wall to your app to allow customers to ask questions and make comments publicly. Not only do customers feel more connected to you when they can interact with your brand in this way, but when you respond, everyone benefits from your answer.
A mobile app is a powerful way to deepen engagement with your brand. Out of all the ways you can spread the word about your business, an app is the one that will reach your customers the fastest because the interaction is happening on the device they use all day, every day.
Are you ready to dive into the world of mobile apps? If you’re not sure where to start, grab the Six Proven Ways to Grow Your Small Business with Mobile Apps to get started and see what options await you.